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Rui Ribeiro
Rui Ribeiro


Rui's passion for travel began when he was young, exploring his native South Africa. After finishing his studies, Rui set off to see Europe and the UK. We think he found something he liked, as he's still here, 16 years later, travelling extensively and sharing his knowledge with Wexas clients. Although his travels have taken him across Western Europe, the Far East, the US and Australasia, it's Africa, the Middle East and the Indian Subcontinent that lie closest to his heart. Recent trips have included a self-drive journey through the deserts of Namibia, a luxury cruise down the mighty River Nile, spotting game from a canoe in Botswana's great oasis, the Okavango Delta, and connecting the points of India's Golden Triangle, the historically rich and temple-strewn cities of Delhi, Agra and Jaipur.

Specialist destinations

Monument Valley, Arizona

North America

Vast and varied, North America is home to a whole world of landscapes, cultures and experiences, meaning that you can find whatever you're looking for in either Canada or the USA.

Lion, Serengeti National Park, Tanzania


Africa is home to some of the world's greatest wildlife and richest cultures, where headline acts including South Africa and Tanzania vie for your attention with such gems as Madagascar and Mozambique. Which will you pick?

Sigiriya, Sri Lanka

Indian Subcontinent

With its Himalayan peaks, tiger-dotted jungles and sprawling megacities, the Indian Subcontinent is unlike anywhere else on earth. Take in its cultural and natural riches with our collection of tailor-made holidays.

Lux Maldives

Indian Ocean

The Indian Ocean is dotted with idyllic getaways perfect for an indulgent island escape or ultra-luxury honeymoon. Browse our selection of holidays, from Mauritius and the Maldives to the sparkling Seychelles.

Bab Al Shama, UAE

Middle East

Home to ancient cultures, stunning coastlines and happening urban centres, the Middle East is a region of diverse delights. Explore its rich history and unique beauty with our tailor-made itineraries and beach holidays.

Read Rui’s latest articles

  • Sanctuary Makanyane Safari Lodge, Madikwe Game Reserve

    South Africa's top luxury safari lodges

    There are abundance of lodges to choose from when you're planning your Big Five safari in South Africa, so we’ve collated this list of the most luxurious, combining spectacular wildlife viewing opportunities with stunning design and luxury living.

  • Kalk Bay, Cape Town

    Cape Town’s Kalk Bay

    With its bohemian vibe and excellent seal-spotting opportunities, Kalk Bay in Cape Town is a small village with a big personality and an ideal stop for those on a South Africa self-drive. Rui Ribeiro finds our more.

  • Table Mountain, Cape Town

    A visitor's guide to Cape Town

    From its beach-side suburbs to its famed historical sites, our South Africa specialist Rui Ribeiro guides you through the very best of South Africa's Mother City.

  • RV Vaikundam Kerala HouseBoat

    RV Vaikundam: Hidden treasures of the Kerala backwaters

    Our travel specialist Rui Ribeiro reviews an exotic journey on the RV Vaikundam, through the backwaters of Kerala, India.

  • Charleston, South Carolina, USA at the historic homes on The Battery

    British Airways announces new route to Charleston

    British Airways has announced direct, non-stop flights between South Carolina and London, commencing spring 2019.

  • Views Boutique Hotel, Garden Route

    A guide to the Garden Route

    South Africa's Garden Route passes through many lovely towns on its way from Cape Town to Knysna. Swellendam in particular has great examples of Cape Dutch architecture at its best. For many, Plett is the epitome of the Garden Route, with white sands, clear waters, forest-clad mountains and fabul…

  • A guide to driving in the US

    A classic American road trip is a traveller’s dream – if you know the rules of the road. A quick guide for Brits driving in the US.

  • Knysna, South Africa

    Knysna Oyster Festival: Doing it in Style

    We take a look at South Africa's premier Garden Route festival – the Knysna Oyster Festival – and our recommendations for how you can best enjoy this incredible experience. Gain an insight into local culture, cuisine and the surrounds, to help you incorporate the event into a holiday to remember.

  • New Year's Day in Ethiopia

    Today, 11 September, is New Year's Day according to Ethiopia's calendar. We take a look at the history and significance of this date.

Why book with Wexas Travel?

At Wexas, we specialise in bespoke travel experiences. Our itineraries are just samples of what we can arrange, and can be changed depending on your precise needs, finances and ideas by our experienced destination specialists.

Contact one of our consultants on +44 20 7838 5854 to discuss how we can tailor your holiday.

Learn why Wexas is the leader in creating luxury holidays. What is tailor-made travel?

Expert advice & support

Visit us in our London office

Let our travel specialists curate the perfect holiday:

  • Inspirational ideas based on experience
  • Established for over 50 years
  • Tailor a holiday to your precise requirements
  • Personalised quotes and documentation

Every step of the way

Every step of the way

Our services are with you from start to finish:

  • Dedicated personal consultants
  • Free airport lounges on qualifying bookings
  • Care and guidance pre, post and during holiday
  • Full financial security: ABTA & ATOL protected